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blog

Is it true that “natural wax” is used in various places?

The "Job Yearbook" is a very unique educational material edited by Asahi Shimbun that provides an easy-to-understand introduction to the unique work of various companies and organizations that represent Japan.
In July of this year, it was distributed to all elementary and junior high schools nationwide, as well as some high schools. Our company introduces ``surprising uses and functions of natural wax'' that are little known to children in our ``Work Yearbook''.
("Job Yearbook 2020" P256, 257, P333) For example, what comes to mind when you hear the word row?
I'm sure many people picture candles on a cake. Among these waxes, those produced mainly by plants and insects are called "natural waxes." ``Natural wax'' is used as a raw material for cosmetics such as hair wax and lipstick, capsules and tablets for health foods, gummy sweets, and other products such as the beard oil for tying hair and the Japanese candles you see on TV historical dramas. It is used for various purposes in discreet places around us, such as gum, dumplings, rice crackers, and even information recording materials such as CDs and copy machine toner.
With the development of convenience stores and mail-order shopping, people have become less interested in things other than how convenient they are to use, and they have become less interested in the original quality and value of things, such as what they are made of and how to handle them properly. There are many things that we don't notice.
Using the example of bamboo shoots, there are now many packs available at supermarkets and convenience stores that are ready to eat as soon as you open the bag, and I think people often buy bamboo shoots because they can be used right away. However, until a while ago, by buying bamboo shoots with their skins covered in soil and preparing and cooking them myself, I was able to experience for the first time the difference in taste and texture between real bamboo shoots and convenient store-bought bamboo shoots that have been processed to make them easier to eat. For the first time, I realized how much work had to be done behind the scenes to get the food ready to eat.
Nowadays, when we are overflowing with convenient things, this "Job Almanac" will give you an opportunity to understand the essence of things around you, become more interested in the things you take for granted, and what you use, and help you understand things that you may not have noticed before. I sincerely hope that the sensibility that people have always had towards nature will continue to grow in their children, just as they will be able to value each and every flower or grass that blooms on the side of the road. I am.
I sincerely hope that the era of natural products manufacturing based on the SDGs, which is kind to people and the earth, will spread step by step to future children around the world.

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blog

Four consecutive awards for “Survival Mechanism of Long-established Companies”

For those who are interested in the essence of long-lived companies, please refer to page 153 of Chapter 8, ``Experiences of long-lived companies that have survived the great upheavals of history,'' in ``The U.S.-China Trade War and Japan's Economic Breakthrough,'' which our president wrote last year. ``I want you to read this book'', which I introduced as ``The Survival Mechanism of Long-established Companies'' by Shuichi Sone (published by Chuo Keizai-sha on March 28, 2019), was blessed with the great achievement of winning four grand prizes within the last year. doing. We hope that you will be able to understand the essence of Japanese-style management for the future from ``long-lived companies'' through the series of lectures given by Nikkan Kogyo Shimbun's ``100 Year Management Association.''

For details, please
"Japan Society for Regional Studies Book Award" (Japan Society for Regional Studies)
"Japan Venture Society Kiyonari Tadao Award Book Category" (Japan Venture Society)
"Family Business Society Academic Award" (Family Business Society)
"Small and Medium Enterprise Research"
We received four awards, including the Encouragement Award, Management Category Main Award (General Incorporated Foundation, Institute of Commerce and Industry)

About the “survival mechanism of long-established companies”

We focus on ultra-long-lived companies, including Kongo Gumi, the world's oldest company, and through in-depth interviews, we examine why they survive and adapt to changing times while passing on traditional skills, and reject common myths. It also sheds light on the mechanisms of the survival and decline of long-established companies from a completely new perspective.

Message from our president

What I learned from reading this book is that, from my experience, the ``good luck side'' shown to current managers and their future successors is the result of the ``good deeds'' of successive generations of managers. At first glance, this seemed to be the hidden secret to becoming a long-lived company. "thing. I sincerely wish Professor Sone all the best in his future international endeavors.

Category
blog

“The US-China trade war and Japan’s economic breakthrough”

― “The US-China Thucydides Trap” and “One Belt, One Road” - Kadensha Published August 10, 2019

“The US-China trade war and Japan’s economic breakthrough”

About “US-China Trade War and Japan’s Economic Breakthrough”

This 10-chapter book is written by 10 of China's top political and economic figures and edited by Toyo Gakuen University Professor Zhu Jianrong. The trade war between the US and China has broken out amidst a huge gap with China, raising alarm over Japan's perplexing current situation.In an era when the world is being engulfed by AI and data, the future path of Japan's economy is uncertain. This is a book that sells well and also describes where it is.

Chapter 8 written by our president

Based on our company's 187-year history of unique Japanese development, we explore the hidden secrets of Japan's longest-running company in the world, develop ideas that take advantage of the unexpected strengths of natural products, and eliminate pests. Shifting the way of thinking from insects to beneficial insects, opening the ``Haze no Mi School'' that has started to successfully encourage young people to return to the forest, contributing to the elimination of poverty in accordance with CERARICA SDGs in producing developing countries, The book tells the story of the revitalization of young people, such as their struggle against the straw revolution at CERARICA University''.

Message from our president

I once thought about why I write. In the book ``Hell's Thoughts'' that I came across at that time, the philosopher Takeshi Umehara advised me to write like Kenji for the sake of ``altruism''. Regardless of whether I'm good at it or not, I started writing with the aim of conveying the sadness of the other person and making them feel better. I have written about the irreplaceable people I have met who live earnestly and cheerfully even in the midst of the terrible storm of the ``US-China trade war,'' in order to send a message to the youth of today.