Regarding the mystery of Noda Sencho, the first generation of the Noda family, Daibutsu Jiro Prize-winning author Eisuke Nakazono (passed away in 2002) wrote in his novel ``Nanbanbutsu'' that the first generation of the Noda family, Sencho Noda, the feudal lord of the Sengoku period, Tsukushi Hiromon, and Tsukushi Hiro. He points out the deep relationship between Mon and the representative Christian daimyo of the Sengoku period, Otomo Sorin and Arima Harunobu.

Similar to Takazan Uesugi's reform of the Yonezawa domain ("The Land of Lacquer Fruit" by Shuhei Fujisawa), during the most difficult period of the Tenpo Famine during the late Edo period, during the Oshio Heihachiro Rebellion, the Arima Domain (Chikugo, Fukuoka Prefecture) was established for the purpose of rebuilding the domain government. Tsunetaro Noda, the eighth generation of the Noda family, established Noda Seiwa, a wax manufacturing business that became the origin of CERARICA NODA (formerly known as Noda Wax), in Kawasakisho, Kamitsuma District, Chikugo, Kyushu (currently Fukuoka) in order to supply wax to the area. Founded in Ogo, Yame City, Prefecture.

Noda Seiro opened an office in Kobikicho, Ginza, Tokyo as a sales department.

Mamoru Noda moves the headquarters to Minami-Aoyama 1-chome, Minato-ku, Tokyo (next to the former Ricoh headquarters). A new factory was built in Kitami, Tokyo, and ``Noda Wax Co., Ltd.'' was established.

Yosono Noda has been appointed as the second president of Noda Wax.

A delegation of three people from Cuba, including the Director of the Byproducts Department of the Ministry of Raw Sugar, came to Japan for the purpose of holding a meeting at our company regarding the development of a new natural wax.

Taizo Noda was appointed as the third president of Noda Wax (currently CERARICA NODA).

Announced the CERARICA for the future of the 21st century
Started selling CERARICA with new high refining technology .

Commissioned by the Japan Wooden Wax Commercial and Industrial Cooperative Association, we have completed a very unique ``Japanese wax promotion brochure'' for the purpose of nurturing young Japanese wax industry successors who are working on wood wax. (Photographs of Wakahanada and Takahanada, who later became Yokozuna, were used with the full cooperation of the Japan Sumo Association)

Participated in the Ministry of Agriculture, Forestry and Fisheries' insect utilization industrial technology development project. Started research with the idea of ​​"making use of" insects. It will continue for 10 years thereafter. Presented goby fruit to Xu Youfang, Minister of Forestry, China. After that, they planted trees all over China.

Established the "Beijing Representative Office" in the main building of the Beijing Friendship Hotel, China, with the aim of investigating animal and plant wax raw materials throughout China. Concluded a Japan-China joint development research agreement for ``ostracods and snow wax'' with the Chinese Academy of Forestry Sciences, the first private international research agreement. A CERARICA seminar (participated by directors of the National Institute of Biotechnology and other national institute directors) was held in Hanoi, Vietnam, sponsored by Vu Then Phan, President of the Vietnam Academy of Sciences (Chairman of the Japan-Vietnam Friendship Association), who sympathized with CERARICA concept. . High-ranking government officials from Malaysia and Singapore also sympathized with the " CERARICA concept" and came to Japan and visited our company to discuss implementation in Southeast Asia.

Company name changed to " CERARICA NODA Co., Ltd." and new establishment. Established local subsidiary " CERARICA NODA Biological Science and Technology (Beijing) Co., Ltd." in Beijing, China. A new founding commemorative symposium was held at the Hotel New Otani in Tokyo with lectures by Vice President Tian of Beijing Sport Science University (China's first doctorate in physical education), Vice President Zhang of the China Academy of Forestry Sciences (member of the National People's Congress), and Director Kui of the National Institute of Insect Resources. Held at the Tsukuba Research Support Center in Tsukuba City. Launched ``Chinese Health Techniques,'' one of the few Japanese-language magazines approved by the Chinese government, in collaboration with Beijing Sport University, featuring articles by top-level scholars and practitioners of traditional Chinese health methods such as Qi Gong and Tai Chi. Lectured and proposed the creation of a "biological industry" by CERARICA at the "21st Century Manufacturing Symposium" and "Small and Medium Enterprises International Symposium" commemorating the 80th anniversary of Nikkan Kogyo Shimbun's founding.

The sales headquarters and CERARICA center were integrated into the head office. "Natural wax development test project in China" was selected as a development loan project by the Japan International Cooperation Agency (JICA). It is featured in the JICA catalog as a representative forestry project that can improve both the environment and the economy in China. At the United Nations University "Zero Emissions" publication commemorative forum (attended by UNU President DeSouza, proponents F. Kapler and G. Pauli), he proposed "biological industry" using "life wax = CERARICA " using insects. It is attracting attention as an essential zero-emissions project. To commemorate the founding of our Beijing company, Science and Technology Daily, China's No. 1 science and technology newspaper, sympathized with CERARICA concept and co-sponsored China's first "Environmental Advertising Seminar" with our company at the Beijing Friendship Guest House. CERARICA NODA Biological Science and Technology (Beijing) Co., Ltd.'' opened its beautiful headquarters and factory in the Yuquanshan area of ​​Beijing, China, where the water was used by successive Chinese emperors. Mr. Zhu Xu, who played the role of the adoptive father in the Sino-Japanese co-produced drama "Child of the Earth," which is the most popular program on NHK TV's 50th anniversary "That Program I Want to See Again," sympathizes with CERARICA concept and becomes an advisor to our company.

Acquired numerous patents related to "cancer diagnostic drugs using oncogenic gene products." "Insect Secretory Wax Utilization Development Project" was certified as a creative business activity by the Governor of Kanagawa Prefecture. Received the 14th International Contributor Award from the Nikkan Kogyo Shimbun for the practical activities of CERARICA concept in Asia (Mr. Hiraiwa, Honorary Chairman of the Four Keidanren, chaired the judging committee).

With sick building syndrome becoming a social issue, we began developing ` CERARICA Coating,'' the world's first ideal natural coating made from 100% food-grade plant ingredients. He was the only Japanese private company to be invited to the 40th anniversary ceremony of the Chinese Academy of Forestry Sciences (Director Jiang Zehui, sister of President Jiang Zemin), and was appointed as chair of the international symposium's environment committee. Appointed advisor to the Museum of Ancient Pottery Civilization, the first private museum in China.

Shiseido AYURA has released a soot-free "aroma candle using snow wax." In cooperation with the International Beekeeping Association (APIMONDIA), we held CERARICA World No. 1 Beeswax Contest, the first in international beekeeping history, and held the award ceremony in Beijing, China. (Past directors of the Bee Research Institute, Chinese Academy of Agricultural Sciences participated.)

After a two-year development period, " CERARICA Coating Plant Power" was completed. Upon its release, it was awarded the first Good Design Award (new area category) in paint history along with NTT Docomo's i-mode. Rather than an external design, by using products made from 100% plant ingredients, we aim to improve the environment in the developing countries where they are produced, as well as improve the indoor environment.This is a new concept design for the 21st century lifestyle. be evaluated. Sympathizing with CERARICA concept, which aims to improve the lives of poor people by increasing forests, and recognizing that this idea is truly Buddhist, the Chinese Buddhist Association focused its charitable activities on tree-planting activities, and also started working behind the scenes at tea ceremonies. He was also appointed as a consultant for the Senke Tankokai Beijing Club.

Sales of " CERARICA Coating" are in full swing. For consumers who are particular about health and safety, it is sold at Tokyu Hands and Mail Order Life, and for professionals such as health housing construction companies, it is sold at Mitsui Sumisho Kenzai, Nice, Japan Kenzai, Beninaka, etc. . The bronze statue of Nichiren Shonin, which was stained by acid rain at the Hoshidari Motoyama Myojunji Temple near the company's headquarters, which is celebrating its 750th anniversary, has been polished with CERARICA coating and brought back to life beautifully, and will be aired on a TV program. The environmentally advanced nature of CERARICA coating, a pioneer in the biological industry, has been recognized and featured in the Sumitomo Corporation Environmental Report for the second consecutive year.

`` CERARICA Coating Pure'' is being adopted one after another by construction companies that are cutting-edge in terms of health and safety, such as Kobayashi Jutaku Kogyo and Aoki Construction. Selected as one of Japan's 200 IT-based small and medium-sized enterprises by the Small and Medium Enterprise Diagnosis Association. We have continued to earn the trust of our customers over three turbulent centuries: the 19th, 20th, and 21st centuries, and now we are celebrating our 170th anniversary, attracting attention as a long-lived company. As a commemorative project, we carried out renovations at our head office and factory, centering around the symbolic tree ``Japanese Hazel''.

As the nation's measures to prevent sick houses and sick schools are progressing, such as the revision of the Building Standards Act and the establishment of guidelines for indoor air by the Ministry of Health, Labor and Welfare, `` CERARICA Coating Pure'' has received an excellent evaluation of ``no detection of formaldehyde'', and has been used for oil-based paints. The first natural paint to be certified by the Ministry of Land, Infrastructure, Transport and Tourism as "F☆☆☆☆" (the highest grade). `` CERARICA Coating Pure'' is fully applied to Nice's high-end furniture BEMUKU. Selected as a "Only One Excellent Company" model by the Small and Medium Enterprises Agency. Nippon Broadcasting Broadcasting Corporation airs a campaign commercial on its morning radio program called ``Let's revitalize Japan's forests with natural materials.''

Japan Wax Commercial and Industrial Cooperative Association relocates to CERARICA NODA headquarters. President Taizo Noda was appointed as the new chairman. The Desk of Reijiro Wakatsuki, former prime minister of the London Disarmament Conference, was unveiled at an exhibition at Tokyo Big Sight, and was featured extensively in the Nikkei Sangyo Shimbun and other publications. Hamagin Research Institute's ``Best Partner'' magazine featured it as a ``small large company that continues to protect genes.''

Winner of the 1st Kanagawa Kirari Challenger Award as a finalist. With the budget of the Forestry Agency, the Japanese Wax Industry Association authored and edited the book ``Japanese wax as an industry that opens up the future - The day when the life-related industry surpasses the oil-based industry'' was published. It has received high praise from members of the Diet as groundbreaking. At the Japan Environment Club Environmental Seminar, he raised the extremely difficult and serious water problem in China in collaboration with Professor Zhu Jianrong of Toyo Gakuen University. At the Candle Night of 1 Million People (7 million people participated), she became a speaker along with Tokiko Kato, Yo Hito, and others.

50th anniversary of establishment of Co., Ltd. We receive congratulations from many people on our founding anniversary on September 7th. Received the "Business Possibility Evaluation A Certification" in the "Kanagawa Standard Business Plan". Lectured on "Toward the Century of Life" at the SIC Management Seminar. Full text published in Hamagin Research Institute's magazine "Best Partner". In Professor Seiichi Otaki's ``Challenge to Management Innovation'' at Tohoku University Graduate School, it is featured as a model for 21st century management innovation that makes use of nature in modern times. Oya Prize-winning author Susumu Nomura, in the magazine ``Wild Jidai'', features a company with a long history and a president who is as unique as an alien, saying, ``I have worked for a thousand years (in an indestructible company in Japan).'' . Our president was featured in the final special issue of the magazine ``Indoor'', ``Character Appearance: That Person, That Time''.

Received the "Kanagawa Standard" certification and received a plaque directly from Governor Matsuzawa of Kanagawa Prefecture at Pacifico Yokohama. Selected as one of Japan's "300 Vibrant Manufacturing Small and Medium Enterprises" and received a plaque from the Minister of Economy, Trade and Industry. Celebrating the 175th anniversary of its founding. Long-lived companies will experience a boom. He is often featured on television, radio programs, and magazines as a representative of long-running companies.

As a business that has been in business for 175 years, we have completely renovated our head office with the theme of "vivid brightness of life." Susumu Nomura publishes "I've been working for a thousand years" (Kadokawa Shoten). It instantly becomes a bestseller. Susumu Nomura announced in Mainichi Shimbun, Weekly Bunshun, etc. that our company's `` CERARICA concept'' will be a 21st century ``paradigm shift'' originating in Asia. His work was featured on the NHK program ``This person who enjoys knowing this world - Susumu Nomura's long-lived companies are in Japan''. Lectured on the `` CERARICA concept'' at Kanagawa University's first joint comprehensive class between the Faculty of Business Administration and Faculty of Science. Received the Design Excellent Company Award, which aims to select 100 model companies of the 21st century, along with health company Tanita and others (selection committee chair, Shiseido Honorary Chairman Yoshiharu Fukuhara, Industrial Design Promotion Association). Featured as a representative of a long-lived company in the magazine "Strategic Management" published by Japan's largest tax accountant group TKC National Association. Featured as an ``innovative long-lived company'' on a CS broadcast provided by Nomura Securities. The ``mentor system'' (true spiritual guidance for managers) led by the Nippon Keidanren was launched, and ITEC (chairman: Michio Naruto, former vice chairman of Fujitsu) participated in the 2nd and 3rd ``Mentor Forum''. Lecture as a representative of the management side).

The Nikkan Kogyo Shimbun named this simultaneous global recession the ``Amaterasu Revival Recession'' and described it as a ``major shift from oil-based to life-based systems'' in both raw materials and energy. Gave a lecture at the Dojin Club (chairman: Kosuke Yamamoto) on the theme of ``The era of biological industry predicted by Dragger/ CERARICA five stages of wealth and escape from poverty''. Gained favorable reviews. Lectured on ``recycling society theory'' in a comprehensive class at Kanagawa University's Faculty of Business Administration and Faculty of Science. Lectured on CSR at Ferris University's Department of International Exchange. Collaborate with Tokyo Polytechnic University on video field classes. Lectured on the theme of “Innovation within Tradition” at the Kanagawa University Institute of International Management symposium.

A conversation with our president was featured in the magazine ``Best Partner'' published by Hamagin Research Institute in a special feature titled ``Learning from the wisdom of 100-year-old companies.'' Due to popular demand, the full text was also reprinted in the magazines of Kagoshima Bank and San'in Godo Bank. TBS Sunday morning economic program “Gacchiri Monday!” ! '' will be featured on the 300th broadcast commemorative program along with Kongo Gumi, the longest-running company in the world. A 2-page interview article with our president was published in Nikkei Business. A 2-page interview article with our president was published in the Nihon Keizai Shimbun web version. He obtained ISO14001. (Achieving sales of 30 million yen for pesticide-free beeswax is listed as the first environmental goal) Our president gave a lecture at the Faculty of Environment and Information Studies, Keio University. Our president gave a lecture at the "Management Seminar by Mentors" held at Waseda University Nishi-Waseda Campus. Featured on the NHK international broadcast program "Japan Biz Cast". The founding symposium ``Cool Japan and 100-Year-Old Companies,'' sponsored by the Cool Japan Office of the Ministry of Economy, Trade and Industry, was held with our president as a panelist.

Our president gave a speech at the Soshin Net City regular meeting amidst the aftershocks of the Great Tohoku Earthquake. Delivering important messages regarding the Great East Japan Earthquake. Created commercial movie with Tokyo Institute of Technology students. Published on website. Pesticide-free CERARICA (Pesticide-free wax) [NC-F series] launched on the market. Introduced at the 5th Cosmetic Industry Technology Exhibition CITE Japan 2011.

Kita Seirosho in Ozu City, Ehime Prefecture was rebuilt and restarted as the "Tsurukame Kita Factory"

At Matsushita School of Government and Economics, he accompanied four new employees to give a lecture to Matsushita School of Government and Management's students as part of the school's research. Launched the in-house magazine " CERARICA Knowledge Newspaper" aimed at improving the reading comprehension of employees.

The company was featured in BS Japan's Nikkei special ``Yumeorijin'' as a company that reflects on its past and has young people playing an active role in creating the future. We have started a campaign to harvest our own goby nuts, which are the raw material for wood wax, and to increase the number of harvesters.

TV Tokyo's "Tokoro-san's Things You Don't Learn at School!" ' Japan's oldest operating boiler will be featured in a project that focuses on tools that long-established stores continue to use. As longevity company research is booming, our company is listed as a representative of longevity companies in the Small and Medium Enterprise White Paper.

A symposium titled ``Culture and Science Using Hazenoki'' was held at Meiji University. We started the ``Haze no Mi School'' in Kyushu and Shikoku as an initiative to increase the number of harvesters and collaborators by teaching people how to harvest goby berries, which are becoming forgotten. In the modern age of AI development, we opened " CERARICA University" within our company with the aim of enabling employees to continue performing meaningful work in the future. ``Listening ability'' allows you to accurately understand the way of thinking of people who have different ideas from your own without having any preconceived notions.You can firmly convey what you are thinking to the hearts of people with whom you have conflicting opinions, and you can persuade others with your own power. We enable our employees to put into practice the power of expression that moves their hearts.

Two high school girls from Rira Creative Arts High School in Wakayama Prefecture discovered a grape goby log that had been thought to have died, and received the Special Award for Persons of Special Forest Products Contribution, and were featured on Nippon Television, etc. The young man and the goby were the center of attention. Susumu Nomura publishes ``I've Worked for a Thousand Years'' from Shincho Bunko. This is a masterpiece that shows how the wisdom of a long-established company that has steadily continued without straying from its core business, rather than doing flashy business, is surprisingly being put to use in the latest technologies such as mobile phones.

The yellow oak-dyed goho worn by Emperor Reiwa upon his accession to the throne was dyed with goby branches, and was decorated with Japanese candles and samurai topknots, symbols of the Edo period. Since Japan wax is also used in Japan, we pledge to further revitalize Japan wax which symbolizes Japanese culture, into the future. Royal Wax W and G, which are wood waxes certified by Ozu Eemon Selection in Ozu City, Ehime Prefecture, are being sold overseas as well as the culture of wood wax. Taizo Noda co-authored his book ``The US-China Trade War and Japan's Economic Breakthrough'' with Haruo Shimada, Jianrong Zhu, and others. Obtained ISO9001 (2015 edition). Review of the existing product lineup with focus on CERARICA products in order to centralize sales products. As part of `` CERARICA University,'' students use their own curiosity to explore double-page articles in scientific magazines, and hold ``science presentations'' that scientifically explain various phenomena that appear in life and work in an easy-to-understand manner in front of all employees. We foster intellectual curiosity and help children learn how to write and speak in a more practical manner.

A grape goby log discovered by high school girls from Rira Creative Arts High School has been restored as a natural monument thanks to the cooperation of students from Wakayama Prefectural Koyo High School in DNA testing experiments. Together with Minamata City, which has been certified by the Cabinet Office for SDGs Future City Creation, we are working to switch to natural materials from a 21st century perspective through oak tree planting and Japan wax , and we are also creating oak trees with beautiful autumn leaves that coexist with nature. Our aim is to create a new environmentally friendly city. Facing the new coronavirus crisis. As a representative of a company in the 100-Year Management Association, our current president, Taizo Noda, proposed in the Nikkan Kogyo Shimbun ``How long-lived companies can fight against the corona guerrilla war,'' and explained his stance on manufacturing in the future. In order for each employee who is also a member of CERARICA University to continue to improve and aim for the world from adolescence, we have started practicing how to introduce ourselves, the company, and work in English in English.