For those who are interested in the essence of long-lived companies, please refer to page 153 of Chapter 8, ``Experiences of long-lived companies that have survived the great upheavals of history,'' in ``The U.S.-China Trade War and Japan's Economic Breakthrough,'' which our president wrote last year. ``I want you to read this book'', which I introduced as ``The Survival Mechanism of Long-established Companies'' by Shuichi Sone (published by Chuo Keizai-sha on March 28, 2019), was blessed with the great achievement of winning four grand prizes within the last year. doing. We hope that you will be able to understand the essence of Japanese-style management for the future from ``long-lived companies'' through the series of lectures given by Nikkan Kogyo Shimbun's ``100 Year Management Association.''

For details, please
"Japan Society for Regional Studies Book Award" (Japan Society for Regional Studies)
"Japan Venture Society Kiyonari Tadao Award Book Category" (Japan Venture Society)
"Family Business Society Academic Award" (Family Business Society)
"Small and Medium Enterprise Research"
We received four awards, including the Encouragement Award, Management Category Main Award (General Incorporated Foundation, Institute of Commerce and Industry)

About the “survival mechanism of long-established companies”

We focus on ultra-long-lived companies, including Kongo Gumi, the world's oldest company, and through in-depth interviews, we examine why they survive and adapt to changing times while passing on traditional skills, and reject common myths. It also sheds light on the mechanisms of the survival and decline of long-established companies from a completely new perspective.

Message from our president

What I learned from reading this book is that, from my experience, the ``good luck side'' shown to current managers and their future successors is the result of the ``good deeds'' of successive generations of managers. At first glance, this seemed to be the hidden secret to becoming a long-lived company. "thing. I sincerely wish Professor Sone all the best in his future international endeavors.