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The CERARICA Concept


Down the road to symbiosis across the vast expanse of Chinaour dream

China still has a flourishing natural environment. And the Chinese are a people who see more importance in international ties and relation than in all else.

We believe that human too are part of nature, so we want to enrich the bodies and minds of individuals. That’s why we’ve also focused on Chinese herbal medicine and dietary health preservation, as well as on health regimens such as taijiquan (shadow boxing) and qigong (deep breathing exercises).
A current CERARICA NODA"healthful foods" project involves the introduction of uncontaminated foodstuffs obtained from nature in China, such as royal jelly, propolis, pine pollen, cordyseps sinensis, sea-buckthorn, and ginkgo leaves.

To widely promulgate taijiquan and qigong, two excellent products of Oriental culture, and to propagate them to more people, CERARICA NODA twice yearly publishes a Japanese language edition of the magazine "Chinese Health Maintenance Techniques" in cooperation with Beijing Physical Education University. We also carry on interchanges with organizations such as the Institute of Chinese Art, the Society of Chinese National Instrumental Music, thereby bettering our understanding of China with respect to culture and the arts instead of just technology and economics.

The Chinese people set great importance on content, and it seems they are more discerning than the Japanese when assessing others. They have the capacity to see a person’s essence, not just superficial things like the clothes people are wearing, or their titles. In particular, such people as academics, artists, writers, and researchers were the first to be criticized during the Great Cultural Revolution; this has given them a warm and sympathetic regard for the feelings of others. While they don’t want to talk much about spirituality, they put great stock in relations of the heart, friendship, and parent-child emotional ties.

Japan has a glut of material goods, and surfeit of foods. Our country is saturated, and yet some people of the older generation still can’t forget the suffering of the postwar period, so they work overtime at their business in the quest for still more things. But China, right now, is simultaneously experiencing what we called in Japan the high-growth period and bubble economy. Urban Chinese enjoy a quickly improving life with an abundance of material goods; at the same time, the economy looks more and more bubble-like. People have forgotten about making good things, and in a short space of time they’re all fastened their attention on information, finance, and land. We believe that people must warn China about this situation, call attention to the importance of true affluence, true growth, and true development. The Japanese have always been dexterous and good at putting their souls into the things they make, while the Chinese have been, above all, good at conceiving of everything in a bigger and more systematic manner. It’s important that our stance be one of using our respective strengths to grow and develop together.